Anonymous, I'll be there in 30 Minutes, 2011
«I'll be there in 30 Minutes» is a performance piece by an anonymous
artist for a now defunct webcam. Until summer 2013, the webcam streamed
live footage from the outside of a souvenir shop in New York City,
showing a cardstand on the corner of 46th Street & Broadway near times
square. On January 20th, 2011, the cardstand was knocked over by two
pedestrians. A video of the performance was uploaded to youtube under
the name «Earthcam Trolling: First Cardstand». Soon after the first
performance, posts about knocking down the same cardstand started to
appear on 4chan's random board, /b/. Because none of the people
promising to knock down the cardstand did, “30 Minutes” became a
euphemism for infinity. 30 Minutes of hope turn into 30 hours of
watching New Yorkers walk by. Many variations of «I'll be there in 30
Minutes» appeared and it also became a wide-spread meme.
The performance of knocking over the cardstand was re-enacted twice, on
February 16th and April 22nd 2011. The souvenir shop has since shut
down: both the cardstand and the webcam no longer exist.